Style #585

2:43  

SD video

2017

Dozens of different brands and cheap copies of well recognised Australian boot design are sold in Israel, Simply referred as ‘Blundstones’.

Introduced by the young generation from the Kibbutzim and Moshavim, who used it as comfort replacement for the bulky army boots during the military service, the Blundstones began to infiltrate into Israeli ethos, becoming an ‘all-israeli’ footwear.

‘Style #585’ was filmed in Jerusalem most crowded market ‘Mahane Yehuda’, during a busy friday afternoon, keeping one goal in mind - to have ‘blundstone’ pairs in the frame for the as long as possible.

Untitled(blundstone ad),35x45cm,inkjet archival print